25 Tips for Updating Old Blog Posts for SEO & Boosting… – Databox | databox.com

20. Add expert quotes. When updating old blog posts for SEO, Brandon Towl of Words Have Impact has one tip: “Add expertise!”. “EAT (Expertise, Authority, and Trust) is having a significant impact on search, and it’s likely that older posts have not been sufficiently optimized with these in mind.